Conserve India was co-founded by Anita Ahuja in 1998 as a social enterprise specializing in converting Handmade Recycled Plastic  into high fashion accessories. What begins as ordinary plastic waste from Delhi landfills is upcycled into fashion products including handbags, wallets, clutches, and belts. Conserve India is a livelihood program for Delhi’s ragpickers and over 300 artisans who use patented technologies to convert plastics into fabric.